Polsinelli corporate website

Defining the information architecture and interaction design for the corporate website of a leading distributor of professional equipment for winemaking, brewing, and agriculture. The primary challenge was to structure content into a streamlined, user-friendly experience that caters to both hobbyists and professional producers, bridging the gap between traditional craftsmanship and modern web standards

I led the design team through both the UX and UI phases, ensuring a data-driven approach from conception to final handoff:

• Pre-Design Research: Conducted initial user testing and stakeholder interviews to identify navigation pain points and clarify the technical requirements of the diverse product categories.
• Information Architecture & Interaction Design: Developed a robust site map and intuitive navigation patterns to simplify the content discovery.
• UI & Visual Direction: Managed the design team in creating a visual language that reflects the brand’s heritage while maintaining a clean, contemporary aesthetic.

The project resulted in a comprehensive set of high-fidelity Figma files, including a modular component library and fully documented interaction states. The final design provides a scalable, professional, and accessible digital presence that effectively showcases the company’s activities.