Polsinelli corporate website
2020
Client
Agency / Polsinelli
The Challenge
Defining the information architecture and interaction design for the corporate website of a leading distributor of professional equipment for winemaking, brewing, and agriculture. The primary challenge was to structure content into a streamlined, user-friendly experience that caters to both hobbyists and professional producers, bridging the gap between traditional craftsmanship and modern web standards
The Process
I led the design team through both the UX and UI phases, ensuring a data-driven approach from conception to final handoff:
- Pre-Design Research: Conducted initial user testing and stakeholder interviews to identify navigation pain points and clarify the technical requirements of the diverse product categories.
- Information Architecture & Interaction Design: Developed a robust site map and intuitive navigation patterns to simplify the content discovery.
- UI & Visual Direction: Managed the design team in creating a visual language that reflects the brand’s heritage while maintaining a clean, contemporary aesthetic.
The Outcome
The project resulted in a comprehensive set of high-fidelity Figma files, including a modular component library and fully documented interaction states. The final design provides a scalable, professional, and accessible digital presence that effectively showcases the company’s activities.

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